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R**S
Glad this was available as a rental for my Public ...
Glad this was available as a rental for my Public Health Marketing course. "Chapters" were quick and easy and more like general summaries on the specific topics.
Z**Y
Excellent Book and it is recommended to read by all ...
Excellent Book and it is recommended to read by all marketers whether they are in HC or not. Thank you for the author this great book.
R**R
Four Stars
Good reference.
I**O
Useful info - damaged book
The condition of the book is quite damaged, scratched cover, nicked and torn pages - this should’ve been disclosed in the condition which was not
E**2
Fantastic
Thank you for sending this out so quickly! I received this book plenty of time before my class started! This text was in wonderful shape, just as described
L**S
Five Stars
It was a great price and the book was in great condition.
J**N
Common Sense is not So Common
This book might be one of the most understated books of its kind in the Marketplace. I teach at Carnegie Mellon University's, Heinz College and initially selected this book to be a brief part of my Masters Course. Over the past four years, I have spent more and more time on this book as at least 2-4 students a year tell me that they believed they got a job offer because of this book.For any student looking to know how to use the tools of marketing and strategy, this is the book for you. For any student desiring to work for a large consulting firm, this is your book. It is concise and to the point.I apologize to the author for initially underestimating the impact of his work, as Voltaire stated "Common sense is not so common".Thank you John
L**N
Health Care Marketing
The book is written in an easy to understand format. I recommend this book to anyone who is studying healthcare marketing.
Trustpilot
1 week ago
2 months ago